Mission has resurrected and re-engineered one of its all time classic loudspeakers.
The iconic Mission 770 model number, which is a play on the brand’s birthday of 7/7/1977 by its late founder Farad Azima, is back and UK made in Huntingdon, Cambridgeshire.
The original model has a rich history, with a sound borne out of hundreds of hours of listening tests using input from industry figures from back in the day including Philip Swift and Derek Scotland (founders of Audiolab), and magazine editors Paul Benson (Hi-Fi Answers) and John Atkinson (Hi-Fi News). Farad’s intention for the 770 was to marry BBC-influenced midrange accuracy and transparency of a speaker like Spendor’s BC1 with tighter bass and a more propulsive sound.
Now part of the International Audio Group, which also includes Audiolab alongside a range of legacy British hifi brands including retro themed Leak, it seems an obvious moment for Mission to also be plundering its archives.
While the new 770 is faithful to the original’s blueprint, its sound, build and price have been evolved to meet the demands of 2022 by respected designer Peter Comeau.
Its new 20cm polypropylene cone resembles the original while being mineral loaded for extra stiffness and boasting an upgraded motor system, while its 28mm treble is formed around a lightweight, damped microfibre dome.
Available in real-wood ‘rosy-tinged’ walnut or black veneered cabinets made from twin-wall sandwiched high-density MDF with retro white laminated front baffles, these new models measure 59x30x30cm (HxWxD).
Priced at £3,500 per pair, the package also includes a set of dedicated UK made floor stands
Find out more at mission.co.uk